by Carli Trest
Sparkly bandeaus, kitten heels and sexy styles have many parents concerned. There are plenty of varied opinions on the matter, a few will be as far in one direction on the subject as those completely in the opposite side.
It’s not just at the bargain store that you find the shoes and clothes that are concerning parents. Shoes with half-inch heels, in sizes small enough for toddlers are at top children’s clothing retail shops. Halter tops with lacy fronts and padded cups are becoming a bit too normal in junior departments at major stores. And marketing, from some major retailers are barking the hype that this type of dress is appropriate for younger girls.
Recently a $25 padded bikini top targeting preteens crashed and burned just a few weeks after public outcry sent a top brand store executive group slinking back to the boardroom to revisit their marketing strategy. The padded “push-up” triangle bikini top peddled to girls ages 7 to 14, was first “re-categorized,” according to the company statement and then the top disappeared from the website entirely.
Many parents are upset about a popular shoe commercial advertising for girls. The sneaker, first marketed to adults, is supposed to help tone backsides and thighs. Now, they apparently think little girls could use the shoes, too. The animated commercial, airing on children’s TV networks, features a young seemingly popular girl named Heidi wearing the shoe. Heidi sings “She’s got the height, got the bounce, yeah she’s looking good and having fun because she’s got the shoes.” It is just one more example of how commercialism is playing a big role in influencing their choices.
Now we can also mix in the temptation of the hottest dolls in the toy aisle, dolls with overblown lips, smoky eyes and hot pants, again, young girls are being sent a message that implies “this is how you should look.” Even our beloved long time Barbie has decided to get tattoos!
For all those marketing ploys that have made a big fiery crash with parents and consumers man, many more are silently hitting the shelves and the sales registers. Too often you are having lunch at the local bakery & soup bar and see a young girl scamper by with a trendy t-shirt or sweat pants that are stamped across the chest or derriere with words like “juicy” or “hot to the touch.” Parents responding to questions on the matter answered saying, ‘It’s one thing when an older teen girl goes shopping and comes home with skinny jeans and a pair of high heels but when you see a seven-year-old wearing something similar, there had to be an adult along for the ride when that outfit was purchased.
Public opinion on the topic is pretty clear. Two recent polls on an opinion website, SodaHead.com, show 51 percent of respondents agreeing that “young girls dress too sexy.” Thank goodness it was 51%, shameful that it was only 51%.

